RECEIPT #ARI-PA
AUG 18, 2025
PREDICTION BY
Ari Paparo“We’re in the midst of the biggest disruption since the iPhone and that’s AI. …we already [are] seeing market share declines from Google for the first time ever. SEO is dead.”
FOLLOW-UP
Google’s search share has faced its first meaningful competitive pressure from AI-native interfaces. Google introduced AI overviews/SGE, altering SEO tactics. SEO remains a large industry but has significantly evolved.
ORIGINAL SOURCE
www.youtube.com